Our Story
Welcome to Label Aslina Yasmin — the one-stop virtual closet for your mini-mes’ fashion moments. Our journey sprang out of curiosity and a drive to change the existing children’s fashion world in Malaysia. What started as a passion project, our lovely founder Aslina Yasmin, who is also a mother to a feisty 3-year-old, felt it was always a herculean task to find the right outfit for her son for any last-minute occasions. The market options were either limited or underwhelming for little fashionistas, so Aslina did the next best thing. Her fashion designing background nudged her maternal side to launch her dream label with the sweetest sentiment after her very own son. Hence, Label Aslina Yasmin was “conceived” in 2020.
Our Vision
Our vision is straightforward : There’s something for everyone! Every race & Every taste.
We understand how beautifully Multiracial our country is and we kept every community in mind while creating our line. From minimalistic style to vibrant maximalism persona, Label Aslina Yasmin has outfits suitable for all kinds of personalities. Our collection is highly curated, with impeccable cuts tailored for your children. We pride ourselves on our unique, eye-catching designs that will undoubtedly be a trademark in the style of those who wear them. Ethnic wear encompasses from a New take on Malaysian Baju kurung to psychedelic dreams of Indian traditional attires. Don’t worry, we also have everything in between to fuse contemporary and eastern attires beautifully.
What more? We go the extra mile for you & embrace customisation requests in all our outfits. Want to add a sleeve? Want to change the neckline? We try our best to accommodate all our client’s requests and prioritise the comfort of our pieces without compromising the essence of it.
Our Values
Our Values: No fuss, just the frills and thrills of colours in exquisite Evening wear.
Label Aslina Yasmin happens to make the kind of clothes we want for our kids: clothes that can handle any type of adventure, tear-free comfort and are made with care. We are not a big design factory that treats children’s clothing as a secondary line. For us, kids come first, and our clothing reflects this passion. Our finish is Child-frendly & fuss free. No little one would complain about anything poking or making them uncomfortable. We get kids!
We steer clear from mass production and only make 3-4 pieces of each design upon request. So the outfit you get your hands on will truly be One of a kind. Each piece of clothing is carefully hand-stitched by our craftsmen and we strive at achieving the finest finish possible by hand, which may include some humane imperfections which is the beauty of handwork.